AFCU, one of the largest credit unions in the tri-state area, partnered with MogoSME to take their brand from being rates-based and transactional to a leading brand that emphasizes its commitment to the members and communities it serves. We developed the “Here For You” campaign to convey a strong sense of emotion and reflect AFCU’s unrivaled commitment to the financial wellbeing of its members. The campaign helped AFCU shift its brand perception, drive engagement and increase membership.