Affinity Federal Credit Union

Here For You

Research, Strategy, Positioning, Campaign Development, Messaging, Production, Programmatic Display, Facebook & Instagram Advertising

AFCU, one of the largest credit unions in the tri-state area, partnered with MogoSME to take their brand from being rates-based and transactional to a leading brand that emphasizes its commitment to the members and communities it serves. We developed the “Here For You” campaign to convey a strong sense of emotion and reflect AFCU’s unrivaled commitment to the financial wellbeing of its members. The campaign helped AFCU shift its brand perception, drive engagement and increase membership.

MogoSME delivered the campaign across programmatic display and social channels. With our targeted delivery, AFCU saw an overall decrease in CPA and above standard Video Completion Rate.

MogoSME delivered the campaign across programmatic display and social channels. With our targeted delivery, AFCU saw an overall decrease in CPA and above standard Video Completion Rate.

95%

VIDEO COMPLETION RATE

.24%

SOCIAL CTR

.12%

DISPLAY CTR

~40%

INCREASE IN SITE TRAFFIC

See more of our work.
USYS Case Study
AFCU Case Study
AFCU Case Study
USYS Case Study
AFCU Case Study
See more of our work.
USYS Case Study
AFCU Case Study
AFCU Case Study
USYS Case Study
AFCU Case Study

LOCATIONS

California:
900 Larkspur Landing Circle
Suite 900-125
Larkspur, CA 94939

Georgia:
1075 Peachtree Street,
Suite 3300

Atlanta, GA 30309

LOCATIONS

New York:
183 Madison Ave,
Suite 1701
New York, NY 10016

Texas:
2400 Dallas Pkwy # 500,
Plano, TX 75093

CAREERS

Current Opportunities

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