Allstate

#GoodHandsChallenge

Campaign Messaging, Post Production, Facebook & Instagram Advertising

With limited attendance in 2020, Allstate created the #GoodHandsChallenge as a way to extend their legendary sponsorship of nets behind stadium goal posts to fans across digital channels. Using influencers and videos posted on social platforms, the #GoodHandsChallenge encouraged fans to send in videos of themselves flicking paper footballs through uprights.

Allstate partnered with Learfield IMG College and MogoSME to create and deliver content for key weekly matchups that resonated with these passionate fans. The results were 3x the industry standard for brand awareness lift with an engagement rate 1400% over Instagram’s benchmark.

Allstate partnered with Learfield IMG College and MogoSME to create and deliver content for key weekly matchups that resonated with these passionate fans. The results were 3x the industry standard for brand awareness lift with an engagement rate 1400% over Instagram’s benchmark.

See more of our work.
AFCU Case Study
AFCU Case Study
USYS Case Study
USYS Case Study
USYS Case Study
See more of our work.
AFCU Case Study
AFCU Case Study
USYS Case Study
USYS Case Study
USYS Case Study

LOCATIONS

California:
900 Larkspur Landing Circle
Suite 125
Larkspur, CA 94939

Georgia:
1075 Peachtree Street,
Suite 3300

Atlanta, GA 30309

LOCATIONS

New York:
183 Madison Ave,
Suite 1701
New York, NY 10016

Texas:
2400 Dallas Pkwy # 500,
Plano, TX 75093

CAREERS

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