In a season like no other, AT&T sought to preserve the feeling of community in college sports despite an ongoing pandemic. Harnessing the power of 5G technology, the AT&T Sign Makr was a way for fans to create their own messages of support for their schools and contribute to a college football themed mosaic.

MogoSME produced and delivered engaging video to a national audience driving fans to the AT&T Sign Makr site to create and share their school signs. The programmatic display engagement resulted in 2.6x above industry standard benchmark.