Colgate Raiders

Every Field, Every Arena

Research, Strategy, Platform, Identity, Messaging, Launch

Colgate University partnered with us to develop a new athletics identity system and brand story to better integrate their athletics program with the University’s bold new academic identity. The unified branding system sought to reflect Colgate’s reputation of academic and athletic excellence.

Athletics C

Athletics Shield


Colgate Athletics Wordmark

Raiders Athletics Wordmark

‘Gate Wordmark

“I am proud of the process by which we have arrived at this moment… with an aim to precisely and beautifully represent those elements that distinguish the Colgate Athletics experience.”

— Nicki Moore, Colgate Vice President and Director of Athletics

We solidified the foundation of the Colgate Athletics brand by developing brand pillars and the “Every Field, Every Arena” brand platform to express the program’s culture of achievement in sport, academics and throughout the community. Using the Colgate ‘C’ as the centerpiece of the athletics identity achieves what so many universities struggle with: creating a unified identity between athletics and academics, which articulates a shared story, purpose and set of values.

See more of our work.
AFCU Case Study
USYS Case Study
USYS Case Study
AFCU Case Study
USYS Case Study


900 Larkspur Landing Circle
Suite 125
Larkspur, CA 94939

1075 Peachtree Street,
Suite 3300

Atlanta, GA 30309


New York:
183 Madison Ave,
Suite 1701
New York, NY 10016

2400 Dallas Pkwy # 500,
Plano, TX 75093


Current Opportunities

© 2022. All rights reserved. Privacy Policy