Colgate University partnered with us to develop a new athletics identity system and brand story to better integrate their athletics program with the University’s bold new academic identity. The unified branding system sought to reflect Colgate’s reputation of academic and athletic excellence.

We solidified the foundation of the Colgate Athletics brand by developing brand pillars and the “Every Field, Every Arena” brand platform to express the program’s culture of achievement in sport, academics and throughout the community. Using the Colgate ‘C’ as the centerpiece of the athletics identity achieves what so many universities struggle with: creating a unified identity between athletics and academics, which articulates a shared story, purpose and set of values.