College Football

Celebrating 150 Years

Research, Strategy, Positioning, Identity, Brand Guidelines

College Football 150th Anniversary needed to develop a brand identity to showcase the rich history and traditions of the great sport. The organization sought a flexible identity; one that could be seamlessly adopted by a range of stakeholders and touchpoints, including college football programs, broadcast tv, merchandise, jerseys, and on-field application.
While honoring the sport’s rich heritage, the resulting identity conveys the future of football. With a dynamic composition, forward-moving typography and an embedded football graphic within the bowl of the number “5,” the identity enlivens the history, pageantry and brilliant future of college football.

While honoring the sport’s rich heritage, the resulting identity conveys the future of football. With a dynamic composition, forward-moving typography and an embedded football graphic within the bowl of the number “5,” the identity enlivens the history, pageantry and brilliant future of college football.

See more of our work.
USYS Case Study
USYS Case Study
USYS Case Study
AFCU Case Study
AFCU Case Study
See more of our work.
USYS Case Study
USYS Case Study
USYS Case Study
AFCU Case Study
AFCU Case Study

LOCATIONS

California:
900 Larkspur Landing Circle
Suite 125
Larkspur, CA 94939

Georgia:
1075 Peachtree Street,
Suite 3300

Atlanta, GA 30309

LOCATIONS

New York:
183 Madison Ave,
Suite 1701
New York, NY 10016

Texas:
2400 Dallas Pkwy # 500,
Plano, TX 75093

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