College Football
Celebrating 150 Years
Research, Strategy, Positioning, Identity, Brand Guidelines
College Football 150th Anniversary needed to develop a brand identity to showcase the rich history and traditions of the great sport. The organization sought a flexible identity; one that could be seamlessly adopted by a range of stakeholders and touchpoints, including college football programs, broadcast tv, merchandise, jerseys, and on-field application.
While honoring the sport’s rich heritage, the resulting identity conveys the future of football. With a dynamic composition, forward-moving typography and an embedded football graphic within the bowl of the number “5,” the identity enlivens the history, pageantry and brilliant future of college football.
While honoring the sport’s rich heritage, the resulting identity conveys the future of football. With a dynamic composition, forward-moving typography and an embedded football graphic within the bowl of the number “5,” the identity enlivens the history, pageantry and brilliant future of college football.
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LOCATIONS
California:
900 Larkspur Landing Circle
Suite 125
Larkspur, CA 94939
Georgia:
1075 Peachtree Street,
Suite 3300
Atlanta, GA 30309
LOCATIONS
New York:
183 Madison Ave,
Suite 1701
New York, NY 10016
Texas:
2400 Dallas Pkwy # 500,
Plano, TX 75093
CAREERS
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