“SME created a new identity for our new franchise that captured the spirit of our hockey-loving fans and our rugged, outdoor, Minnesota lifestyle. Our visual identity remains one of the finest in all of sports.”
— Bob Neagle, Owner, Minnesota Wild
The identity needed to capture the wilderness and outdoor theme expressed by the “Wild” name, while paying tribute to Minnesota’s longstanding love of hockey. The “eye” of the “Wild Animal” is the north star, in tribute to the departed Minnesota North Star.
900 Larkspur Landing Circle
Larkspur, CA 94939
183 Madison Ave, Ste 1701
New York, NY 10016