Minnesota Wild


“SME created a new identity for our new franchise that captured the spirit of our hockey-loving fans and our rugged, outdoor, Minnesota lifestyle. Our visual identity remains one of the finest in all of sports.”
— Bob Naegele, Owner, Minnesota Wild

The identity needed to capture the wilderness and outdoor theme expressed by the “Wild” name, while paying tribute to Minnesota’s longstanding love of hockey. The “eye” of the “Wild Animal” is the north star, in tribute to the departed Minnesota North Stars.
LOCATIONS
California:
900 Larkspur Landing Circle
Suite 125
Larkspur, CA 94939
Georgia:
1075 Peachtree Street,
Suite 3300
Atlanta, GA 30309
LOCATIONS
New York:
183 Madison Ave,
Suite 1701
New York, NY 10016
Texas:
2400 Dallas Pkwy # 500,
Plano, TX 75093
CAREERS
Current Opportunities
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