Samsung

Shrines of Glory

Campaign Development, Messaging, Video Production, Media Strategy, Targeting & Measurement

Samsung wanted to promote their Neo QLED big screen television and its numerous features. But consumers often wait a decade before purchasing a new TV, regardless of the latest upgrades in technology. We encouraged Samsung to target college football fans, whose obsession with their teams would make them more receptive to investing in a game changing viewing experience.

We took a two-pronged approach to speak to this audience. First, we crafted customized campaigns for each of the twenty largest college football programs in the country. Second, using our parent company LEARFIELD’s proprietary data that enables pinpoint targeting, we delivered the creative that corresponded to the fans of those specific teams, no matter where they lived in the digital universe.

We took a two-pronged approach to speak to this audience. First, we crafted customized campaigns for each of the twenty largest college football programs in the country. Second, using our parent company LEARFIELD’s proprietary data that enables pinpoint targeting, we delivered the creative that corresponded to the fans of those specific teams, no matter where they lived in the digital universe.

Fans were able to view this bespoke creative via CTV ads, online videos, branded content, banners, and social posts. Our campaign made college football fans feel like we were talking directly to them, and in turn, got them talking about the Neo QLED TV.

4.6x

CLICK THROUGH RATE

vs INDUSTRY BENCHMARK

57MM

IMPRESSIONS

99%

VIDEO COMPLETION RATE

See more of our work.
USYS Case Study
AFCU Case Study
USYS Case Study
USYS Case Study
AFCU Case Study

LOCATIONS

California:
900 Larkspur Landing Circle
Suite 125
Larkspur, CA 94939

Georgia:
1075 Peachtree Street,
Suite 3300

Atlanta, GA 30309

LOCATIONS

New York:
183 Madison Ave,
Suite 1701
New York, NY 10016

Texas:
2400 Dallas Pkwy # 500,
Plano, TX 75093

CAREERS

Current Opportunities

© 2021. All rights reserved. Privacy Policy