Sam Houston State University

Eat ‘em up Kats
Research, Identity, Mascot Identity, Launch
The Sam Houston State University (SHSU) Bearkats are a beloved program with a rich history of success built on the values of honor, tradition, strength and grit. However, from a branding perspective, the Bearkats identity needed a makeover.

Primary Mark

Secondary Mark

Mascot Full Body Mark

Sam Houston Wordmark

Bearkats Wordmark

Sport-Specific Wordmark

“I am so proud of the work done by SME in helping modernize the Bearkats brand. From the Primary ‘SH Paw,’ to evolving ‘Walking Sammy,’ this was an exciting project to work on and see come to life.”
— Russell Martinez, AAD for External Operations & Development
Sticking to tradition, the SH-Paw Mark serves as the Bearkats primary identity. The new Secondary Bearkat Paw demonstrates speed, power and forward movement, with each claw representing the four pillars of the program. Complementing these bold logos is a suite of new wordmarks and a modernized “Walking Sammy” mascot logo, which fully invigorates SHSU’s path forward in Division I athletics.
See more of our work.
USYS Case Study
AFCU Case Study
USYS Case Study
AFCU Case Study
AFCU Case Study


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