The Sam Houston State University (SHSU) Bearkats are a beloved program with a rich history of success built on the values of honor, tradition, strength and grit. However, from a branding perspective, the Bearkats identity needed a makeover.

Sticking to tradition, the SH-Paw Mark serves as the Bearkats primary identity. The new Secondary Bearkat Paw demonstrates speed, power and forward movement, with each claw representing the four pillars of the program. Complementing these bold logos is a suite of new wordmarks and a modernized “Walking Sammy” mascot logo, which fully invigorates SHSU’s path forward in Division I athletics.