University of South Carolina Gamecocks
Forever Garnet
Strategy, Positioning, Campaign Development, Messaging, Video Production, Media Strategy, Targeting & Measurement
The University of South Carolina Gamecocks have a legacy of passion and pride in their rich athletics history. However, having endured several losing seasons in the highly competitive SEC, they needed to revitalize their fanbase and build excitement for the upcoming football and basketball seasons.



Building off their past success, new coaching hires and a fleet of star athletes, the University partnered with MogoSME to create “Forever Garnet,” a campaign portraying the pride of being a Gamecock. “Forever Garnet” became the rally cry to unite, excite and inspire their devoted fans to show their love for their team.
Building off their past success, new coaching hires and a fleet of star athletes, the University partnered with MogoSME to create “Forever Garnet,” a campaign portraying the pride of being a Gamecock. “Forever Garnet” became the rally cry to unite, excite and inspire their devoted fans to show their love for their team.

16MM
IMPRESSIONS
.26%
CTR ON DISPLAY
1.8%
CTR ON SOCIAL
800K
VIDEO PLAYS
LOCATIONS
California:
900 Larkspur Landing Circle
Suite 125
Larkspur, CA 94939
Georgia:
1075 Peachtree Street,
Suite 3300
Atlanta, GA 30309
LOCATIONS
New York:
183 Madison Ave,
Suite 1701
New York, NY 10016
Texas:
2400 Dallas Pkwy # 500,
Plano, TX 75093
CAREERS
Current Opportunities
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