University of South Carolina Gamecocks

Forever Garnet

Strategy, Positioning, Campaign Development, Messaging, Video Production, Media Strategy, Targeting & Measurement

The University of South Carolina Gamecocks have a legacy of passion and pride in their rich athletics history. However, having endured several losing seasons in the highly competitive SEC, they needed to revitalize their fanbase and build excitement for the upcoming football and basketball seasons.

Building off their past success, new coaching hires and a fleet of star athletes, the University partnered with MogoSME to create “Forever Garnet,” a campaign portraying the pride of being a Gamecock. “Forever Garnet” became the rally cry to unite, excite and inspire their devoted fans to show their love for their team.

Building off their past success, new coaching hires and a fleet of star athletes, the University partnered with MogoSME to create “Forever Garnet,” a campaign portraying the pride of being a Gamecock. “Forever Garnet” became the rally cry to unite, excite and inspire their devoted fans to show their love for their team.

16MM

IMPRESSIONS

.26%

CTR ON DISPLAY

1.8%

CTR ON SOCIAL

800K

VIDEO PLAYS

See more of our work.
USYS Case Study
USYS Case Study
USYS Case Study
AFCU Case Study
AFCU Case Study

LOCATIONS

California:
900 Larkspur Landing Circle
Suite 125
Larkspur, CA 94939

Georgia:
1075 Peachtree Street,
Suite 3300

Atlanta, GA 30309

LOCATIONS

New York:
183 Madison Ave,
Suite 1701
New York, NY 10016

Texas:
2400 Dallas Pkwy # 500,
Plano, TX 75093

CAREERS

Current Opportunities

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