The University of South Carolina Gamecocks have a legacy of passion and pride in their rich athletics history. However, having endured several losing seasons in the highly competitive SEC, they needed to revitalize their fanbase and build excitement for the upcoming football and basketball seasons.

Building off their past success, new coaching hires and a fleet of star athletes, the University partnered with MogoSME to create “Forever Garnet,” a campaign portraying the pride of being a Gamecock. “Forever Garnet” became the rally cry to unite, excite and inspire their devoted fans to show their love for their team.