Wells Fargo

College Fandom Frenzy

Identity, Campaign Development, Messaging, Digital Production, Programmatic Display & Video

With collegiate sports largely excluding spectators from venues this past year, Wells Fargo decided to host a sweepstakes that would engage fans and give them an opportunity to show off their game-day spirit online.

Wells Fargo partnered with Learfield IMG College and MogoSME to create and deliver digital campaigns during the football and basketball seasons, targeting fans at eight different universities. By “delivering the right content to the right fan,” the campaign was deemed a triumph by our client.

BASKETBALL RESULTS

23MM

IMPRESSIONS

59K

CLICKS

.25%

CTR

FOOTBALL RESULTS

29MM

IMPRESSIONS

34K

CLICKS

.12%

AGGREGATE CTR

Wells Fargo partnered with Learfield IMG College and MogoSME to create and deliver digital campaigns during the football and basketball seasons, targeting fans at eight different universities. By “delivering the right content to the right fan,” the campaign was deemed a triumph by our client.

BASKETBALL RESULTS

23MM

IMPRESSIONS

59K

CLICKS

.25%

CTR

FOOTBALL RESULTS

29MM

IMPRESSIONS

34K

CLICKS